At their heart, social networking and online dating websites are very relationship oriented: the “product” is the online customer (or website member), who is directly involved in “packaging” and virtually “delivering” personal content to another customer. As a result, localization challenges for such a site are very different from traditional multilingual commercial web applications. Cost-effectively serving such web content globally, while preserving individual target locale protocols of interactive dating and romance, requires a highly specialized team.
The tone of communications and standards for appropriate social demeanor in social networking and online dating can be radically different in Asian markets from what is considered the norm in Western markets. Pull down menus with gender and pronouns can prove to be surprisingly complex in some languages.
Many online dating or social networking websites have databases of hobbies, professions, memberships, etc. to help flesh out a user’s profile. ENLASO can advise you when additional content (e.g. new professions) are appropriate for new target locales. Our linguistic input will help ensure that your website is culturally appropriate for all of your intended locales.
All of these issues can best be addressed with the proper consulting to ensure that your social web application is properly internationalized before being localized for all locales. ENLASO is your ideal localization partner to address and remedy all of these issues.
ENLASO can establish an ISO 9001 certified localization model for you that will ensure continued success for your localized web applications. Leveraging industry-defining language professionals, language technologies and ISO 9001 certified quality localization methodologies, ENLASO is committed to exceeding customer expectations as your enterprise language partner.
Established and Experienced Language Service Provider
Established in 1968, ENLASO has been the premier language partner to global companies for over four decades. Scalable to your enterprise language needs, ENLASO has an established network of offices in Boulder, CO, Boise, ID, as well as sales and production facilities on the West and East Coast.
Internationalization and Localization Consulting
Whether you are just developing your social networking site or already have a global-ready website, ENLASO can support your international efforts at every stage of the project life cycle. ENLASO's internationalization and localization audit examines potential pitfalls, such as regional issues and improper code, to prepare your product for a worldwide launch. ENLASO will build a framework capable of supporting additional target markets including double-byte and bi-directional languages.
Localization best practices and standards will be established and documented enabling reduced localization costs and faster time-to-market throughout all subsequent project stages. Best practices include how to effectively resource software strings to segregate content from formatting and function for the most efficient localization. ENLASO consultants can help your engineers and developers set up an optimal system for managing source code for your social networking web application.
Language Resources and Expertise
Having localized extensive web content for two of the world's leading online dating providers, ENLASO has a team of linguists and engineers with highly focused skills for your project objectives. ENLASO can also help provide suggestions for additional content that should be developed for specific locales.
Help Desk Documentation Localization
Whether your internal Help Desk documentation requires screen-shots or your captions require multilingual layout, ENLASO delivers high quality documentation localization from localization publishing professionals and language experts.
ENLASO localizes all materials used to communicate the brand image and advertising objectives of your company in your target markets. Creative writing and cultural analysis are often needed to make your message effective in global markets.
ISO 9001:2008 Certified Language Service Provider
ENLASO is an ISO 9001 certified language service provider with auditable documented quality and customer service processes. With stringent processes at every organizational level and project milestone, ISO 9001:2008 certification recognizes ENLASO's rigorous linguistic selection process, employee training, customer-focused account and project management, and customer service practices. In the eyes of international regulatory bodies, ENLASO's ISO 9001:2008 certified processes are equivalent to having an in-house translation and localization department.