Category:
Miscellaneous
| A General Discussion of the Translation and Localization Cost Drivers | |
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| Author: | Judith Soloduk, Senior Localization Strategist, ENLASO Corp. |
| Summary: | The cost of the localization process can be distracting—even blinding, if not justified with detailed explanation. This is because the customization of products and communications for global markets is still a relatively new practice... |
| Click here to read the article. | |
| A Day in the Life of the Globalization Manager at McDonald's Corporation | |
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| Author: | Rebecca Ray |
| Summary: | McDonald’s Corporation, the company that Ray Kroc built, has been selling hamburgers outside of the U.S. for decades. It certainly qualifies as one of the top global brands in today’s marketing vernacular, operating in 119 countries... |
| Click here to read the article. | |