Articles
Cultural Considerations / Symbols / Icons
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Using Symbols and Icons in Localization
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| Author: |
Yves Lang |
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Products designed for global markets have come to rely on the use of icons and symbols to communicate effectively with international markets. This practice has increased throughout all product assets including: user interfaces, packaging and labeling, documentation, and marketing materials. Through these graphical communications, developers and graphic designers are creating new sets of communications mediums that are transcending traditional verbal language, creating a set of localization issues that are not merely linguistic, but semiotic... |
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Documentation Localization
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Internationalization
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Top 10 Internationalization Tips
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| Author: |
Adam Asnes, CEO and President of Lingoport |
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There are two kinds of software internationalization you can refer to – built in to the product from the start, and performed on existing code. The kind of internationalization (i18n) this article invokes isn’t the sort that’s designed into a product right from conception. That is less common, though the pull of global markets is changing that tide. |
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ISO / Quality Assurance / Testing
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Ensuring Quality Through In-Country Validation
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| Author: |
Liesl Leary |
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quality localization processes should always incorporate a validation step by an in-country representative of the client. In-country review validation allows clients to provide input on company-specific terminology, target audience, technical specifications of products on the target market... |
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Lifesciences and Medical Localization
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Three Localization Project Managers Share Their Insight on Managing Localization
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| Author: |
Sara Scarpone |
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Localization Managers are often seen, but not heard, especially by their peers. But do you ever wonder what other localization managers are doing? Earlier this year, three localization managers responsible for driving quality in their localization programs agreed to discuss their experiences with our customers. From the travails of in-country review (we’ve all been there) to the effectiveness of GMS solutions, listening to the three localization program managers who hailed from CaridianBCT, Medtronic and WelchAllyn was richly insightful and refreshing. A few key takeaways we can all benefit from are summarized below:... |
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Localization Project Management
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The Mark of a Good Project Manager
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| Author: |
Liesl Leary |
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November 4th is officially International Project Management Day. According to the Project Management Institute, there are over 402,675 project managers worldwide today. While a project manager’s role and responsibilities might seem intuitive, many people are fuzzy on the details—especially when it comes to localization project management. Customers are content to pay the project management charges seen uniformly across different vendors’ invoices without really understanding if they’re getting their money’s worth. That charge is there for reason, though, as Project Management not only takes some of the organizational burden off of the customer, it also makes a difference in the final product that is delivered. In honor of Project Management Day, let’s take a look at what makes some project managers more special than others... |
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Guest Article: Got Integration?
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| Author: |
Ben Martin, Director of Business Architecture at Flatirons Solutions |
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This guest article was authored by Ben Martin, Director of Business Architecture at Flatirons Solutions. In today’s competitive global market, it is not just who gets there first but who gets there first and delivers a superior customer experience. So while speed to market is still an imperative, harmonizing the experience of the customer, including content deliverables, is the key differentiator. English bleed-through in localized product content, in-country web pages that are only in language at one level of the site, out-of-synch content where training materials are half English and half in language, or the translation of a term varies depending on functional group all result in a jolting experience for the customer and signals a half-baked corporate strategy. |
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Patent / Legal / Into-English Translations
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Translation for Information Purposes: When Quality is Challenged by Time and Cost
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| Author: |
John Watkins |
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The translation/localization paradigm of quality, cost, and turnaround is generally discussed with the assumption that quality is the most critical element. The foundations of internationalization alone imply that quality is a necessity from the earliest of global product development efforts. Sometimes however, the "darker side" of our industry's paradigm—cost and turnaround—reflects the minimal needs of a project. This misunderstood event is what localization professionals refer to as "translation for information" purposes... |
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Terminology / Glossary / Style Guide / Translation Memory
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Translating Translation Memory into Global Success
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| Author: |
Liesl Leary, Senior Localization Strategist, ENLASO Corp. |
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ENLASO helps clients go global with faster time-to-market, reduced costs and improved quality through high quality language and technology solutions. A common practice that affords ENLASO the ability to share these real world solutions is the effective use of Translation Memory... |
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Translating Multilingual Glossaries into Revenue
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| Author: |
Liesl Leary, Senior Localization Strategist, ENLASO Corp. |
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Glossaries, like vaccinations, ensure the health of your localization investment and prevent some nasty disorders from ever occurring. But even though conventional wisdom holds that "an ounce of prevention is worth a pound of cure," many localization professionals miss the value that glossaries and a sound glossary management philosophy provide. To put this in perspective, imagine the consequences of not vaccinating your child. It is possible that said child may not contract any serious maladies before surviving to adulthood, but the chances are equally good that you may invite some long-term permanent damage... |
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