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Table of Contents
About Healthwise
Healthwise, a longstanding nonprofit consumer health information organization based in Boise, Idaho, was founded in 1975 with the mission to help people make better health decisions. The company provides consumer-friendly healthcare information on more than 8,000 topics to help people take an active role in their health.
All of the country’s top ten health plans, hundreds of hospitals, the key disease management companies, and the major consumer health portals choose Healthwise® content for their consumers. This past year alone, people used Healthwise information nearly 120 million times for help with important health decisions.
Scope of Work
Healthwise engaged ENLASO’s services to help localize a selection of Healthwise content and products for U.S. consumers. These included the Healthwise® Handbook, the Healthwise® Online Spanish Health Guide (Guía de salud práctica de Healthwise®), the Healthwise® Audio Library, Healthwise® Ix® Patient Instructions, Healthwise® Ix® Mailers, and other print products on a variety of wellness and chronic conditions. The Healthwise Handbook, a 350 page publication with more than 27 million copies in print, provides decision-focused, action-oriented information on more than 200 common health problems—complete with the latest medical information about when to call a doctor, home treatment, and managing chronic disease, as well as topics on wellness and prevention.
The Healthwise Online Spanish Health Guide provides online information on 300 health topics and is a reliable online communication tool for health providers working with Spanish-speaking patients. People can find topics using either Spanish or English, and topic titles appear in both languages.
Healthwise also maintains an audio library, consisting of over 330 recordings on the most frequently requested consumer health topics in English, and has localized the 70 most popular recordings into Spanish for U.S. consumers. The Healthwise Audio Library product is accessible over the phone or on the Web.
Challenges
Healthwise enjoys market leadership in the consumer health information industry because of its high-quality information.
When Healthwise leaders decided to translate content into Spanish, they sought equally high-quality processes to help assure:
- Accuracy.
- 6th grade reading level.
- A focus on decisions.
- An ability to keep pace with changes in medicine.
- Efficient processes and workflow in order to successfully manage costs and resources.
The ENLASO Solution
Healthwise decided to engage professional localization services in order to successfully meet these challenges.
After conducting a thorough nationwide vendor selection process, Healthwise chose ENLASO as its premier translation and localization vendor for U.S. consumer products, including voice over projects.
ENLASO is an ISO 9001:2008 certified localization vendor, has a vast amount of medical and life sciences localization and translation expertise, offers flexibility in matching Healthwise’s processes and their varying and changing needs, and also has the ability to provide full service translation, localization, and voice-over language solutions.
After analyzing Healthwise’s translation processes and needs, ENLASO identified a solution for streamlining the glossary management and translation memory process while reducing costs. Over time, ENLASO helped Healthwise eliminate redundant, non-value added steps in the localization process, resulting in 30% cost savings on average per project. ENLASO also assembled a dedicated team of linguists who are familiar in keeping the translations simple and easy so that health care consumers can understand and act on the translated content.
In order to meet Healthwise’s aggressive project deadlines, budget requirements, and the desired translation quality, ENLASO established an interactive, cross-functional team approach by removing the communication barriers that can sometimes exist between the customer and the localization vendors’ linguistic resources. ENLASO often answered Healthwise’s linguist queries within hours.
Beyond the translation support provided to Healthwise, ENLASO also consulted with Healthwise as it moved source documents to an XML architecture that is localization-friendly, helping to reduce costs by streamlining file processing. ENLASO has also been able to provide Healthwise with turn-key voice-over localization solutions.
Having ENLASO handle Spanish translation and localization of new content and new projects has allowed Healthwise to do simple medical updates themselves. Healthwise internal linguists, who also have additional job responsibilities, can make updates to the ENLASO-translated content in-house.
Conclusion
Over the years, Healthwise and ENLASO successfully established a trust-based, mutually beneficial, business relationship.
“ENLASO has consistently gone the extra mile to help us achieve our mission of helping people make better health decisions,” says Andrea Blum, Healthwise Director of Print and Translation Services. “We are grateful for ENLASO’s contributions.”
Both companies have gained tremendous knowledge from each other and have been able to establish process improvements, resulting in reduced turn-around times and improved return-on-investment, all while maintaining Healthwise’s required quality levels.
ENLASO's Medical and Life Sciences Localization Solutions
For more information on how ENLASO can assist you with all of your localization needs, please contact us at Contact@enlaso.com, call 303.516.0857 x127, or complete the quote request form.
