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Webinar Recording:
Cross-Cultural Training and Localization - Strategies for Communicating Successfully Across a Global Business Environment
| Date presented: | 6/2/01 |
| Cost: | Complimentary |
| Duration: | 1 Hour |
| Format: | WebEx Recording |
Webinar description
Whether your organization has a vision for taking its first steps into the global arena or is an established veteran, many companies are seeking new and more effective approaches to broaden their reach and build relationships in foreign markets.
Effectively localizing the communication channels to your global audience is an essential and accepted business practice. Often overlooked however are the linguistic and cultural tools needed to communicate within your organization and cope with changes at every level. Managing the expectations and cultural challenges faced by your expatriate team along with adapting your unique corporate style to new environments may be the keys to successful expansion abroad.
In this webinar, Cyrus Carter, Senior Localization Strategist at ENLASO, will present strategies for successfully managing global communication and cross-cultural practices. This unique presentation examines the following topics:
- Impact of culture on business
- Corporate relocation abroad
- Multicultural team development
- The cultural challenges of globalization
- Localization of training and e-learning content
- Preparation vs. crisis management
Did you know: The average cost of transporting one family for an overseas assignment is $300,000 and the cost of a failed relocation can be over $1,000,000?
Even with this type of investment at stake, in addition to potential opportunity costs, many companies underestimate the importance of managing cultural and linguistic challenges. ENLASO invites you to examine new approaches to cross-cultural communication and localization that will help increase the return on your investment of financial and human capital.
This webinar targets anyone involved in global marketing, including Marketing Managers, Program Managers, Product Managers, Project Managers, Communication Managers, Documentation Managers, Webmasters, and Localization Project Managers.
About the presenter
Cyrus Carter
Cyrus Carter is an eight year veteran of the localization industry and has worked extensively with corporations around the country during all stages of global transition in developing linguistic and cross-cultural training solutions.
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