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Webinar Recording:
Measuring Customer Satisfaction Globally
| Date presented: | 6/21/11 |
| Cost: | Complimentary |
| Duration: | 1 Hour |
| Format: | WebEx Recording |
Webinar description
If there was one thing you could do in your business to predict customer behavior and forecast revenue would you do it? Of course you would. Customer satisfaction, when measured objectively and accurately, is the best leading indicator of a customer's loyalty and continued or new purchase. Customer satisfaction is not only a measure of how your product or services perform but also a measurement of how that performance stacks up against the customer requirements and expectations. In today's global economy localization and translation become necessary to gain an understanding of that customer perception which should drive your business decisions.
We will highlight customer satisfaction measurement and the ways localization must be integrated to gather information valid for management decision making. We will also present examples of customer surveys and nuances which can arise when collecting satisfaction data from multiple cultures.
This webinar, co-hosted by Liesl Leary, Sr. Localization Strategist at ENLASO, and Brooke Watts, Senior Manager International Corporate Account Management, targets marketing managers, communication managers, localization project managers, product managers, and other individuals interested in learning on how to objectively and accurately measure customer satisfaction.
About the presenters
Liesl Leary
Liesl Leary has worked extensively in business process redesign and corporate best practice research for over 10 years. At ENLASO she has spearheaded account teams who have designed enterprise localization processes that involve multiple departments from the ground up, leading to increased efficiencies and innovative solutions with low cost of ownership. In addition to working with ENLASO's online entertainment accounts, Liesl is also an avid video game fanatic.
Besides speaking six languages, Liesl holds a B.A. in International East Asian Studies from Kalamazoo College.
Brooke Watts
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