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Webinar Recording:
Don’t Get Lost in Translation: Mobile and Wireless Localization Best Practices
| Date presented: | 6/21/11 |
| Cost: | Complimentary |
| Duration: | 30 minutes |
| Format: | WebEx Recording |
Webinar description
The ubiquity of mobile applications is only eclipsed by the demand for these applications to come localized into a global consumer’s native language. Emerging markets present mobile companies with enormous potential for revenue but the road from here to China (or India, Russia, or even just Spanish speakers in the US) is paved with signs in other languages most mobile companies can’t read.
Liesl Leary and Yves Lang, both localization veterans with mobile clients like Adobe Systems and Vlingo, will outline some cost-effective strategies for mobile localization and what you need to pack on the journey from English to another language. Their presentation will present some real-world scenarios and strategies to enable a global customer base immediately with the minimum investment as well as considerations for longer-term global expansion.
About the presenter
Liesl Leary, an ENLASO Senior Localization Strategist, and Yves Lang, ENLASO’s Chief Sales Officer, are both localization veterans and mobile and wireless industry experts.
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