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Webinar Recording:
Website Localization 101 – Translating a Website for a Multilingual Audience
| Date presented: | 6/21/11 |
| Cost: | Complimentary |
| Duration: | 1 Hour |
| Format: | WebEx Recording |
Webinar description
With the global reach and ubiquitous presence of the World Wide Web, localizing a website has become the first line of attack for companies seeking to expand their customer base. Yet despite this simple goal, many companies are challenged by how to begin and whether more expensive tools to manage the localization of websites are necessary. CMS’s, TMS’s, GMS’s can present benefits; however, they can also issue challenges that neither simplify the localization process nor reduce costs if implemented incorrectly or unnecessarily.
Capitalizing on their experience working with customers in similar situations, ENLASO will discuss the fundamental issues of taking a website to the global market place and the tools that can help or hamper the process. In conjunction with Across Technologies and customers who have experienced the process of implementing a localization tool, ENLASO will discuss what you need to know to localize a website and the considerations you should take before investing in a localization management tool.
In this interactive presentation, webinar attendees will learn:
- Why a website should be localized
- The website localization process
- How to obtain an accurate website localization quote
- How to plan a multilingual website launch
- How to use CMS/GMS tools in order to manage the Web Globalization process
- How to analyze the ROI of GMS tools
- And much more
Educational webinars are part of ENLASO’s and Across Systems’ commitment to providing long-term localization success through education and consulting. “website Localization 101 – Why and How to Prepare your website for Global Markets” is designed for professionals tasked with the planning and execution of multilingual websites and web application development.
About the presenter
Heike Nock is the Marketing Manager at Across Systems. Liesl Leary is a Senior Localization Strategist at ENLASO.
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